The Two-Day Challenge
The Seychelles Tourism Board came to us wanting to implement PR actions in the UK, to back up their London in-house PR team, with the intention of promoting the destination as a luxurious and romantic retreat. We had two days to impress them and secure a yearly contract.
We invited the Seychelles Tourism Board’s CEO to come over to the UK for a 1/2 day media mission. We arranged the following interviews: BBC World (Live), BBC UK, BBC Africa, BBC Swahili, BBC Radio (Live), CNN – Quest Means Business (Live), CNBC (Live), Financial Times, Conde Nast Traveller, Brides Magazine, the Telegraph and Sunday times.
Since time was of essence and our goal was to reach the best possible results, we decided to organise a media breakfast hosted by the CEO for 15 Influential representatives from Vogue, Conde Nast Traveller,Travel + Leisure, Lonely Planet, Destination Weddings, Rough Guides, TVRL, The Guardian, Daily Express, Huffington Post, M&IT, C&IT, Travel Weekly, TravelMole, Business traveler, securing an excellent media mix.
Next, we organised a press trip and secured broadcast, print an online coverage of the Seychelles Carnaval International de Victoria, a colourful three-day event, bringing together representatives from carnivals around the world.
Journalists from all leading UK media made their way to the Seychelles and the event was broadcast by the BBC Holiday show, Travel channel, Sky, CNN, London Live, Cumbria TV and promoted by the Independent and Evening Standard newspapers.
Coverage: 80, including CNN, BBC World, BBC Africa, BBC Radio, CNBC, Sunday Times, Conde Nast Traveller, Sunday Times
Oh, and we secured the account, of course! The yearly communication plan includes press office, media liaison, Minister’s TV interviews all over the globe, an online newsroom and UK and international press trips.