Puerto Vallarta & Riviera Nayarit
Puerto Vallarta and Riviera Nayarit are two stunning neighbouring regions along Mexico’s Pacific Coast. They embarked on a joint marketing campaign and wanted to support this with a PR campaign in the UK, following the launch of new direct flights from London and Manchester.
After successfully winning a pitch to represent the destinations, we were tasked with raising the awareness among the UK press and consumers, while preserving the signature identities of the regions.
We wanted to establish the reputation of Mexico’s Pacific Coast as a hot-spot for everyone, from a family wanting an adventure holiday to a couple seeking a romantic retreat.