It was a very clear mission for us. People in the UK simply did not know about Europa-Park, even though it is classed as Germany’s largest theme park.
The family-run park wanted not only to increase the number of UK visitors, but set us the task of promoting it as more than a place for fun-fuelled family holidays, but also a unique destination for corporate events, gastronomy and weddings etc.
What we did:
With so many already well-loved theme park brands, we wanted to focus on differentiating Europa-Park from its competitors, by showcasing the park’s numerous unique attributes to the press.
To coincide with the park’s 40th anniversary celebrations and the summer holiday period, one individual trip took place during April and a group trip took place at the beginning of June.
We also spent time researching upcoming features in relevant, high circulation titles and compiling creative press releases to maximise the park’s exposure.
We received fantastic coverage for the park in leading titles such as The Sunday Times Travel Magazine, Heat Magazine and Huffington Post and are continuing to see the amazing results of our cooperation.