Located on the boutique island of Santorini, Canaves Oia Hotel is a luxury complex consisting of a hotel, suites and a villa. Awarded the number one resort in Europe, it needed to expand its brand awareness in the UK and internationally.
We wanted to tell the story of Canaves Oia as just not another luxury hotel, but a place to be in peace and style. We organised over 40 group and individual press trips with UK and international top tier media; this included trade and consumer-oriented outlets, as well as intimate events where hotel reps could meet and be interviewed by travel editors. We set up an online newsroom and serve as press liaison on a daily basis.
Coverage: 310 (over 3 years)
Outreach: 8.5 million
AVE: £ 2.5 million
Plus an increase in 10% in number of guests.